"Calling back the soul" of a cow is not only an ancient legend in Jiangcheng Town, Tiandong County, but also a folk festival, the Ox Soul Festival, which is held on the sixth day of the sixth lunar month every year. It is said that in ancient times, the immortals had made great contributions in driving away the mountains in Jiangcheng. The Jade Emperor summoned them to prepare for the title. The Jade Emperor asked how many immortals there were, but Niutou only reported eight and forgot to report himself. Later, in order to commemorate the Niutou who only remembered others and forgot his own merits in front of merits, the people of Jiangcheng specially carved the Niutou fairy statue next to the Eight Immortals to express their gratitude and gratitude. On the day of the event, the festival was rich and wonderful. There were mainly local folk art performances and ethnic competitions such as calling for the soul of a cow, folk song competitions, worshiping the Eight Immortals, showing the strength of the cow, agricultural tool exhibitions, and literary evenings. Its traditional Lingfu activities such as calling for the soul of a cow, competing for beauty, wisdom, and food show the unique charm of the local folk culture. In the folk song competition, folk song lovers competed on the same stage, made friends with songs, and expressed their feelings with songs. In the series of "Show Your Strength" activities such as carrying fertilizers, arm wrestling, and tug-of-war competitions, the general public actively participated, competed enthusiastically, showed their style and level, and personally experienced the joy brought by the activities. The development of the cultural festival is conducive to promoting national traditional culture, inheriting Chinese civilization, exploring and creating national folk traditional festival cultural brands, enhancing the cultural soft power of Tiandong County, and continuously promoting the sustainable and healthy development of the county's economy and society.