Xinghualou is a century-old restaurant that started as a catering business and made its fortune with mooncakes. It was founded in the first year of Emperor Xianfeng of the Qing Dynasty (1851). In 1998, it was restructured into Xinghualou Enterprise Co., Ltd., and in 2002 it was renamed Xinghualou Food and Catering Co., Ltd. (Nationally registered) Xinghualou is good at making all kinds of Shanghai-style Cantonese cuisine, Chinese and Western pastries, rice dumplings and preserved meats, and is especially famous for its refined mooncakes. The Xinghualou mooncakes produced by the company have the distinctive characteristics of beautiful appearance, golden color, soft and smooth, pure taste, and moderate sweetness. They are famous for their long-lasting soft and glutinous quality. The company insists on product innovation that keeps pace with the times, constantly integrates modern rational beliefs, makes mooncakes safe and healthy food, and strives for excellence on the basis of optimizing the characteristics of mooncakes, maintains distinctive product characteristics, and lasts for a long time. The company focuses on high-starting brand development strategy and implements scientific and technological management innovation. In 1999, the Food Technology Center was established. In 2002, it obtained ISO9001:2000 quality management system certification. In 2003, it obtained HACCP food safety quality management system certification, which enabled the company to enter a new technological development platform. The company has established a market-oriented chain operation and sales system. Mooncakes account for half of Shanghai's market share, and have entered domestic and foreign markets. Products are sold at home and abroad. For decades, Xinghualou mooncakes have been leading the industry in sales, quality, technology, and efficiency. For ten consecutive years, the production and sales of mooncakes have been leading the country, and it has won more than 30 awards at home and abroad. In 1997, the Xinghualou mooncake trademark was rated as a famous trademark in Shanghai. Since 1998, it has been one of the top 100 famous brands in Shanghai for six consecutive years. It was rated as one of the 20 "leading" brands of Shanghai commercial public enterprises in 2003. Since 2000, it has won the title of famous mooncakes in the China Mooncake Festival for five consecutive years. It was rated as a gold medal enterprise for assured mooncakes in the country. In 2003-2004, it was awarded the "Top Ten National Cakes" by experts from the China Food Industry Association. Xinghualou adheres to the corporate quality policy of "refining, striving for excellence, and reputation first", which makes Xinghualou mooncakes reach a new artistic conception of blending classics and fashion, and become the cultural crystallization of Chinese quintessence. Xinghualou-a modern enterprise will gradually expand to the national market with 120 food chain stores in the city. A 30,000m3 "FDA+DIY" modern intelligent food factory is about to be born. Xinghualou people are working hard to: engrave the pyramid. (No pictures yet, welcome to provide.) (No pictures yet, welcome to provide.)