Huangmei Embroidery

Hubei
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Huangmei embroidery originated in the Tang and Song dynasties and matured in the late Ming and early Qing dynasties. This craft is different from embroidery, which emphasizes embroidery and embroidery. It uses Yuanqing cloth as the base, and uses needles to embroider colorful silk threads on the grid where the warp and weft of the base cloth intersect, forming a pattern with gorgeous colors and a strong three-dimensional sense. Its products were originally headscarves, hems, door curtains, tent edges, bed guards, etc., which were used by folk women to dress up when going out and decorate their homes. For thousands of years, after generations of meticulous work by farmers, the craft has been perfected. In modern times, it has attracted worldwide attention for its bright color combinations, exquisite pattern ideas, and unique artistic expressions. Whether its composition is flowers, birds, insects, fish, mountains, rivers, fields, forests, or even mythological opera stories, it embodies the wisdom and good wishes of the Huangmei working people for life. Huangmei Embroidery won the gold medal at the Panama World Expo in 1938, and the Polish "Folk Arts and Crafts Exhibition of Socialist Countries" award in 1954. In 1959, the Prime Minister personally selected it from many Hubei handicrafts to decorate the Hubei Hall of the Great Hall of the People. Since the reform and opening up, Huangmei Embroidery has been exhibited abroad as a representative handicraft of the country and Hubei region for many times, and has been favored by the audience and customers and highly praised by experts and scholars from all walks of life. It is praised as "silent lyric poetry and three-dimensional Chinese painting." In order to carry forward the national culture, inherit and develop this traditional folk art of Jingchu, and add color to modern life, Huangmei Embroidery Craft Co., Ltd. adopts the latest scientific research results, combines traditional folk crafts, and carefully designs and produces its curtains, wall hangings, carpets, painting plaques and other series of Huangmei Embroidery handicrafts, with more exquisite overall design, brighter patterns and colors, and more sophisticated appearance decoration. It has both ancient charm and contemporary style, and has become a high-end art for decorating rooms, giving gifts to relatives and friends, and adding value to collections. Huangmei Embroidery Craft Co., Ltd. currently has more than 100 employees, strong financial and technical strength, and implements assembly line operations. Its products are divided into 5 categories and more than 100 types. The company not only sells finished products, but also makes them according to the customer's own patterns and customized specifications. The company regards quality and reputation as its life. General Manager Chen Mince sincerely welcomes customers from home and abroad to visit and negotiate business. The current administrative areas of Huangmei County include Huangmei Town, Xinkai Town, Caishan Town, Konglong Town, Fenlu Town, Xiaochi Town, Zhuogang Town, Dahe Town, Wuzu Town, Liuzuo Township, Kuzhu Township, etc.

Intangible culture related to the heritage

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