Beijing Red Star
Beijing Red Star Co., Ltd. was established on August 29, 2000. Its main sponsor is Beijing Red Star Brewing Group Co., Ltd. As a key restructuring enterprise in Beijing, Beijing Red Star Brewing Group Co., Ltd. was approved by the Beijing Municipal Government in August 2000 to jointly establish Beijing Red Star Co., Ltd. with Beijing Jingtai Investment Management Center, Beijing Fermentation Industry Research Institute, Beijing Fulaiyin Yiqing Technology Development Co., Ltd., Beijing Hongyun Real Estate Co., Ltd. and other four enterprises. After the establishment of Beijing Red Star Co., Ltd., it will operate in accordance with the "Company Law", transform its operating mechanism, give full play to its existing advantages, and actively explore international and domestic markets. hThe Red Star trademark was born during the War of Liberation and was designed by international friends. The red five-star represents the establishment of the revolutionary regime of New China, and the red ribbon represents the heartfelt support of hundreds of millions of people. Red Star Culture The source of Beijing Erguotou. Beijing is the ancient capital of China for five dynasties. Erguotou is a typical representative of the wine culture of the capital, with a history of 800 years. It developed from Shaojiu. The Beijing Chronicles of the Ming Dynasty mentioned "Shaodao of the capital and pure cotton of Di". When brewing wine, the brewing technicians in Beijing removed the head of the wine flowing out of the first pot, and the tail of the wine flowing out of the third pot, and took the middle part of the wine flowing out of the second pot. This is called the "cutting the head, removing the tail and cutting the middle part" process. This is the earliest liquor named after the process in my country, and it is a milestone in the history of Chinese brewing. It has been inherited and carried forward for hundreds of years and is commonly known as "Erguotou". In May 1949, with the approval of the Central People's Government, Red Star incorporated ten old distilleries in old Beijing, including "Longquan", "Tongquanyong", "Yonghecheng", and "Tongqingquan", and inherited the brewing technology of Beijing for hundreds of years. In order to welcome the birth of New China, "Beijing Red Star" produced the first batch of Red Star Erguotou in August 1949 and put it on the market in September. As soon as the product was launched on the market, it was deeply loved by the masses for its mellow and sweet quality and was praised as "popular famous wine". Red Star Erguotou is a typical representative of Beijing culture. Red Star is the founder of Erguotou. From 300 tons in 1949 to 60,000 tons at present, it has created a new record of the production and sales of light-fragrant liquor in China and met the living requirements of the people. . Origin of Erguotou. Beijing is the ancient capital of China for five dynasties. Erguotou is a typical representative of the wine culture of Beijing, with a history of 800 years. It is developed from Shaojiu. The Beijing Chronicles of the Ming Dynasty mentioned "the Shaodao of the capital and the pure cotton of the Di". When distilling wine, the wine brewing technicians in Beijing remove the head of the wine flowing out of the first pot and the tail of the wine flowing out of the third pot, and take the middle part of the wine flowing out of the second pot. This is called the "cutting the head, removing the tail and cutting the middle part" process. This is the earliest liquor named after the process in my country. It is a milestone in the history of Chinese winemaking. It has played a major role in the stability of the quality of liquor in later generations. It has been inherited and carried forward for hundreds of years and is now commonly known as "Erguotou". . New China's tribute wine. The predecessor of "Beijing Red Star" was the state-owned Beijing Brewery, which was established in May 1949. In order to welcome the birth of New China, the first batch of Red Star Erguotou was produced in August 1949 and put on the market in September. As soon as the product was launched, it was deeply loved by the masses for its mellow and sweet quality. It has been selling well for more than 50 years. Red Star Theater "Red Star International Theater" is a TV column jointly launched by Beijing Red Star Co., Ltd. and Oriental Creative Advertising Company to broadcast excellent foreign films in order to shape the corporate image and enter the cultural market. Since its launch, "Red Star International Theater" has introduced and released films from different regions with different cultural landscapes, from Hong Kong and Taiwan to East Asia and Southeast Asia; from North and South America to Central America; from the European continent to the Australian continent. International new films that were broadcast for the first time on domestic TV stations. Allowing the audience to appreciate the exotic customs without leaving home. "Red Star International Theater" has a real and effective audience coverage network including 4 municipalities, 13 provincial stations, 14 provincial capital stations, and more than 150 key city TV stations. It is currently one of the largest "international film and television theaters" in the country. Since its launch in 1999, it has brought joy to the audience and enriched people's spare time. (No pictures yet, welcome to provide.) (No pictures yet, welcome to provide.)