Liqun Group is a cross-regional, multi-format, comprehensive joint-stock commercial enterprise group with a history of more than 70 years. Its business scope covers commercial retail, logistics distribution, chain convenience stores, pharmacies, real estate, catering, hotels, entertainment, tourism and other fields. Its predecessor was the time-honored Chinese brand "Deyuantai Department Store" founded in the 1930s. In 1956, the five stores "Deyuantai Department Store", "Yongxin Silk Cloth", "Daguangming Glasses", "Fuxingxiang Stationery" and "Fuxingchang Glass" were jointly operated by the public and private sectors to form a state-owned enterprise; in 1964, it was renamed State-owned Liqun; in 1982, it was restructured from a state-owned enterprise to a collective enterprise; in 1988, Liqun implemented a joint-stock system reform and became the first joint-stock pilot enterprise among industrial and commercial enterprises in Shandong Province, and also the first joint-stock pilot enterprise in Qingdao, Shandong Province, the first financial and trade enterprise in Shandong Province to pass the ISO9000 quality system, and the first commercial and trade circulation enterprise in Shandong Province to be selected into the top 500 Chinese enterprises. In November 1994, the 38,000-square-meter Liqun Commercial Building, which was built by the group and integrates shopping, entertainment, catering and accommodation, was completed and put into operation, marking the beginning of the "re-entrepreneurship" of the Liqun Group. Since 1997, the Liqun Group has taken a steady and rapid expansion path through various expansion methods such as self-construction, leasing, mergers and acquisitions, and holding, and has taken steady and cautious steps. While adhering to the commercial retail chain as the main business, the Liqun Group actively promotes the simultaneous development of multiple formats and continuously improves the brand management structure. After rapid development in recent years, the Liqun Group has not only achieved outstanding results in the field of commercial retail, but also in logistics distribution, hotel chain, pharmaceutical logistics and drugstore chain, import and export trade, real estate development and other fields. So far, the group has 58 branches, 30 commercial buildings with an area of more than 10,000 square meters, 3 large logistics centers, 6 wholesale enterprises, 6 star-rated hotels, 4 chain drugstores, more than 800 convenience stores, etc., with a total operating area of nearly one million square meters. It has formed a diversified and group development pattern with department store retail chains as the main business, integrating commercial logistics, hotel chains, drugstore chains and pharmaceutical logistics, real estate development and other business formats. It has built a large-scale commercial enterprise group with Liqun Department Store as the flagship store, prefecture-level shopping malls as the central store, county-level shopping malls as the backbone, and medium-sized supermarkets and convenience stores as supplements. Since 2004, Liqun Group has entered the ranks of China's top 500 companies. In 2006, Liqun Group's sales exceeded 10 billion yuan. In 2007, Liqun Group achieved annual commodity sales of 12.236 billion yuan, a year-on-year increase of 21%, and realized profits and taxes of 404 million yuan, a year-on-year increase of 44%, maintaining its leading position in Shandong Province's business for six consecutive years. In 2008, the group's sales reached 13.8 billion, a year-on-year increase of 12.8%. It ranks 383rd in the latest 2008 China Top 500 Enterprises, 114th in 2008 China Service Industry Top 500, 9th in 2007 China Retail Enterprises Taxpayers, and 1st in 2007 Qingdao Top 10 Circulation Enterprises. It has won many honorary titles, including "AAA Credit Enterprise in Corporate Credit Rating", "Top 10 Outstanding Enterprises in China", "2008 Global Top 500 Chinese Businessmen", "2007 China's Top 500 Enterprise Groups" No. 432, National Best Corporate Image Enterprise, National Top 100 Chain Enterprises, "National Top 100 Commercial Retail Enterprises", "China Department Store Industry Excellent Enterprise", "National Commercial Quality Management Award", "Key Cultivation Enterprise of China's Commercial Famous Brands", "China Commercial Famous Brand Enterprise", the first batch of "China Commercial Credit Enterprises", the first batch of "Management Innovation Demonstration Units" in China, China's first "Service Innovation Enterprise", Shandong's Top 10 Landmark Brands, Shandong Province's Key Service Industry Enterprises, etc. Liqun Group attaches great importance to "promoting enterprises through science and technology" and fully implements information management within the group. The company has built a computer management disaster recovery system that leads the country's business, and has completed the construction of a video conferencing system and a monitoring network system. The information system is continuously upgraded and improved. The company has independently developed an enterprise purchase, sales and inventory management system, which has achieved comprehensive control, management and analysis of single product prices, inventory, costs, sales, etc. Single product management has changed the traditional business operation model and comprehensively improved the level of modern business management; implemented financial computerization that is seamlessly connected to the business system and the personnel and labor system; established an internal website and fully implemented group office automation; directly connected the telephone switches of the headquarters and various subsidiaries through routers, IP technology and EM or FXS trunk lines, achieving the largest range of telephone voice communications within the group; established a unified enterprise LAN through a wired ATM network, and achieved information resource sharing. The project won the first prize of Shandong Science and Technology Innovation; the group has also developed an ABC intelligent analysis system, which has achieved commodity sales and unsalable analysis, inventory analysis, and established a unified supplier and customer management module. The company has established and improved a virtuous cycle operation model of "procurement as a prerequisite, logistics as a basis, settlement as a guarantee, and information as a guide", and continuously strengthened the construction of the "four major centers" of procurement, logistics, settlement and information. In the process of rapid development, Liqun Group has always put management first, fully implemented refined management, standardized the operation order of the enterprise, continuously optimized the work process of the enterprise, and continuously improved the market development ability. In 1999, the group passed the ISO9000 international quality system certification, and in 2002 passed the ISO9002 (2000) version of the international quality system certification. In 2006, Liqun Group won the "National Commercial Quality Management Award". At the same time, the enterprise implements the talent development and reserve strategy to build a learning-oriented enterprise. In the process of entrepreneurship and development, it always puts the introduction, training, selection and use of talents as the top priority to achieve the optimal allocation of the group's human resources. While working hard to start a business, Liqun people have also continuously strengthened the construction of corporate culture and carefully created the "Liqun" brand with profound heritage and connotation. Liqun employees uphold the corporate spirit of "doing it with heart and never being satisfied", practice the value concept of "integrity, innovation, development and dedication", adhere to the service tenet of "thinking in front of you and doing it in your heart", and constantly improve their own construction to serve the society and the public. Over the past decade, the company has made a total social contribution of several billion yuan, created more than 50,000 jobs for the society, and provided employment for more than 10,000 laid-off workers. During the SARS period, the company actively fulfilled its corporate social responsibility, ensured market supply and stabilized prices; during the Indian Ocean earthquake and tsunami, it organized employees to donate money and materials to the victims and to the "Poor Disabled People's Housing Project"; it organized employees to form a "Lei Feng Learning Group" to go to the streets to provide convenient services and show love to the society; it donated money and materials to employees with family difficulties to help them overcome difficulties; it has carried out the "Send Warmth to Poor Areas" activity many times; in 2005, it invested 1 million yuan to establish the "Liqun Public Welfare Fund", and the first public welfare fund of 150,000 yuan was used for the "Love Hand in Hand Activity" to support 150 primary school students; in 2006, it launched the "Respect Teachers and Value Education" activity with a public welfare fund of 120,000 yuan, and donated laptops to 12 outstanding primary school teachers; for eight consecutive years, it has invested more than 5 million yuan to carry out the "Send Love to Ten Thousand Families, Warm the Hearts of Ten Thousand Families" free New Year gift package activity to extremely poor families at the locations of its affiliated units, and was named "Love and Disabled Ambassador" by Qingdao City, which has been praised and well received by consumers and all walks of life. After the 5.12 Wenchuan earthquake, all the cadres and employees of Liqun Group donated money to the disaster area, totaling RMB 2.475 million, which won wide praise and recognition from all walks of life and was awarded the "Red Cross Medal Award" by the Qingdao Red Cross Society. Faced with the fierce competition in the domestic circulation industry, Liqun Group will continue to adhere to the corporate philosophy of "thinking ahead of you and doing what you want", carry forward the corporate spirit of "doing it with heart and never being satisfied", always put the development of the enterprise in the first place, face the market with an open mind, and strengthen its own construction through serious study and research of advanced domestic and foreign business methods and scientific management experience, continue to promote technological innovation and management innovation, continuously improve the company's business management and service levels, create an excellent corporate culture, and strive to create a Liqun brand with profound heritage and connotation, and make due contributions to the development of the national commercial service industry and the prosperity of national commerce. (No pictures yet, welcome to provide.) (No pictures yet, welcome to provide.)